Let's talk about the incredible growth of women's rugby and the fascinating personalities shaping the future of the sport. It's an exciting time, and I'm thrilled to dive into this topic with you.
The Rise of Women's Rugby
The 2026 Six Nations has been a record-breaking tournament, building on the momentum from the 2025 World Cup. Attendance figures are through the roof, with England's opening match against Ireland drawing a staggering 77,120 fans, the highest ever for the championship. Scotland and Ireland also set new records, with 30,498 and 9,206 respectively, showing that the sport is capturing the imagination of fans across the board.
What makes this particularly fascinating is the shift in perception. For years, rugby was seen as a sport resistant to change, but the women's game is leading the charge in embracing a more modern, inclusive approach. The growth of social media and the rise of individual personalities within the sport are key factors in this transformation.
The Power of Personality
Former England star Emily Scarratt, an 11-time Six Nations winner, has been at the forefront of this evolution. She's not only a legendary player but also a key figure in growing the game through her unique personality and off-field endeavors.
Scarratt has been working with IHG Hotels & Resorts on their 'Fancierge' initiative, offering complimentary experiences during the tournament. She's been a part of their ads alongside Joe Marler, showcasing the fun side of rugby and their personalities. One memorable moment? Lying in a spa with Marler, getting a face massage. It's a far cry from the traditional, serious image of rugby, and it's exactly what's needed to attract new fans.
"We know rugby is a big sport, but it's still not a massive one globally. So showcasing different personalities and connecting with people on a personal level is crucial. People follow people, not necessarily the sport. Having players like Ellie Kildunne and Ilona Maher, who can connect with fans beyond rugby, is essential for the sport's growth," Scarratt explains.
Enjoyment as a Driving Force
The emphasis on enjoyment is a key factor in the sport's success. Scarratt believes it's the reason she played for so long. The camaraderie and fun within the team environment are vital, especially in a professional setting where players represent their countries.
"You have to enjoy what you do. Whether it's doing something silly or giving people time to themselves, it has to be enjoyable. That's how you get the best out of people," she says.
The Future of Rugby
As for the future, Scarratt is now part of the England coaching setup, working with players like Kildunne. It's a different role, but one she's embracing. She's also coaching at Loughborough Lightning, and while she's not sure if she wants to be a coach for life, she's definitely interested in staying involved with the game.
In her message to young fans, Scarratt encourages them to give rugby a go. "Take a friend, and go have some fun. It doesn't have to be the contact version; you can play tag or touch and still enjoy the game."
The growth of women's rugby is a testament to the power of personality, enjoyment, and inclusivity. It's an exciting time for the sport, and I, for one, can't wait to see what the future holds.
